AI & Neuroinclusive Digital Experience Consultancy
As organisations deploy AI assistants, agents, copilots and generative interfaces at scale, the question is no longer whether AI works — it is whether AI works for everyone. This practice helps FTSE 100, FTSE 250, multinational and national public sector organisations design, govern and assure AI experiences that are measurably accessible, inclusive and neuroinclusive. Standards-anchored to WCAG 2.2 AA, EN 301 549, the EU AI Act and the European Accessibility Act. Not an AI build shop.
Most AI programmes optimise for capability, cost and speed. Very few optimise for accessibility and neuroinclusion — despite AI assistants, copilots and agentic workflows becoming the primary interface for millions of customers, citizens and colleagues. This practice sits at board, ExCo and Chief AI Officer level, treating accessible and neuroinclusive AI as a governance, regulatory, brand and commercial-performance discipline at the same time.
Eight interlocking service pillars covering strategy, inclusive AI experience design, neuroinclusive generative interfaces, assurance, regulatory readiness, AI-assisted accessibility uplift, capability and third-party assurance.
Enterprise strategy for accessible and neuroinclusive AI — board-ready operating model, accountable roles, standards, tolerances and reporting rhythm. Aligned to WCAG 2.2 AA, EN 301 549, the EU AI Act, the European Accessibility Act and the organisation's existing responsible-AI, model-risk and digital governance.
Designing AI assistants, agents, copilots, chat, search and generative interfaces that work for disabled and neurodivergent users. Prompt affordances, conversation design, response length, reading load, plain language, predictable behaviour, explainability, uncertainty and graceful failure — treated as first-class design decisions, not defaults left to the model.
The category most organisations still miss. Generative interfaces designed for ADHD, dyslexia, autism, dyspraxia and dyscalculia — cognitive load, sensory tolerance, task chunking, memory support, decision fatigue, error recovery and stress-tested task completion across chat, copilots, agentic workflows and voice.
Independent assurance of AI systems with disabled and neurodivergent users — screen reader, magnification, voice control, switch access, keyboard-only, and neurodivergent task-completion testing against real assistants, agents and generative surfaces. Bias, exclusion and harm patterns surfaced with an evidence pack the board can defend.
Structured readiness for the EU AI Act, the European Accessibility Act, the UK Public Sector Bodies Accessibility Regulations, the Equality Act 2010 and emerging responsible-AI standards — including risk classification, transparency, human oversight, accessibility conformance and complaints handling for AI-enabled products and services.
Using AI responsibly to accelerate accessibility itself — alt-text generation, captioning, plain-language rewrites, reading-level tuning, remediation triage and design-system pattern enforcement — with human-in-the-loop governance so AI never becomes the excuse for lower standards.
Role-based capability programmes for AI product managers, ML engineers, designers, prompt and conversation designers, QA, content, procurement and legal teams. Executive briefings for CIOs, CDOs, CTOs, Chief AI Officers and CPOs on what accessible, neuroinclusive AI actually requires.
Accessibility and neuroinclusion clauses, evaluation criteria, model and vendor interrogation, VPAT scrutiny and supplier assurance for the foundation models, AI platforms, copilots and agent frameworks that most large organisations buy rather than build.
Advisory shaped for the seats that own AI, digital, product, risk and customer experience at enterprise scale.
Accessible, neuroinclusive AI as a governance, assurance and enterprise-risk discipline — not a model-team problem.
AI experience that works for every customer, citizen and colleague — including the disabled and neurodivergent audiences most likely to be excluded by default.
Inclusive AI baked into product discovery, design ops, model selection, evaluation and delivery.
AI-enabled journeys that convert and retain disabled and neurodivergent customers rather than quietly excluding them.
EU AI Act, EAA, PSBAR, Equality Act 2010 and responsible-AI readiness with a defensible evidence base.
Inclusive AI experience patterns, guardrails and evaluation harnesses embedded into the AI delivery lifecycle.
Enterprise-scale delivery across regulated and complex sectors where AI accessibility is a governance, brand and commercial-performance issue.
AI and neuroinclusive digital experience is frequently sponsored alongside the wider digital accessibility practice — one governs the AI-enabled surfaces, the other governs the wider digital estate they sit inside. Joint sponsorship is common at CEO, CIO and Chief AI Officer level.
Step 1
A confidential conversation with the sponsor to understand the AI estate, regulatory exposure, transformation context and the outcome the board expects to see.
Step 2
A focused diagnostic across AI strategy, governance, standards conformance, inclusive experience design, neuroinclusive generative interfaces and third-party AI estate — producing a prioritised board-ready roadmap.
Step 3
A multi-quarter programme of governance, capability, inclusive-AI design uplift and independent assurance — with reporting rhythms designed for board, ExCo and regulator audiences.
No. This is a strategic enterprise consultancy for AI accessibility, inclusive AI experience and neuroinclusive AI design. We advise, govern, assure, uplift design and conversation standards, and build capability inside your AI, product, design, engineering, procurement and legal functions. We do not compete with your model, platform or delivery teams — we make the AI they ship materially more accessible, inclusive and defensible.
The digital accessibility practice covers the wider digital estate — websites, apps, design systems, transactional journeys and third-party platforms. This practice focuses on AI-enabled experiences specifically: assistants, agents, copilots, chat, search and generative interfaces, where accessibility and neuroinclusion behave very differently to conventional interfaces and where responsible-AI, EU AI Act and evaluation questions sit alongside WCAG.
It means designing AI experiences that work for ADHD, dyslexia, autism, dyspraxia and dyscalculia — cognitive load, reading experience, plain language, predictability, sensory tolerance, task chunking, memory support, uncertainty, error recovery and graceful failure — rather than assuming a neurotypical, high-processing, high-attention user. WCAG conformance is necessary but not sufficient; this practice treats neuroinclusion as a first-class AI design discipline.
WCAG 2.2 AA and EN 301 549 as baselines; the EU AI Act for risk classification, transparency and human-oversight obligations; the European Accessibility Act (EAA); the UK Public Sector Bodies Accessibility Regulations (PSBAR); the Equality Act 2010; and emerging responsible-AI and ISO/IEC AI-management standards.
Chief AI Officer, CIO, CDO, CTO, Chief Product Officer, Chief Customer Officer, CMO, General Counsel or Chief Risk Officer — often jointly with the CHRO or Chief Transformation Officer where AI is being embedded into workforce or customer-experience transformation.
Yes. Structured, lived-experience assurance of AI assistants, agents, copilots and generative interfaces — combining assistive-technology testing (screen reader, magnification, voice control, switch access, keyboard-only) with neurodivergent task-completion testing — producing a prioritised remediation roadmap and an evidence pack designed for board, regulator and executive audiences.
Recognised UK and international standards, regulators and professional bodies referenced across this practice.
The EU regulatory framework governing risk classification, transparency and human oversight of AI systems.
The Web Content Accessibility Guidelines that define accessible digital experience internationally.
EU directive setting accessibility requirements for products and services from June 2025.
The statutory framework for reasonable adjustments and disability discrimination in UK employment.
Cross-referenced pillars across the practice — designed to help senior teams navigate the full scope of Wayne Kelly’s enterprise neurodiversity, digital accessibility and AI work.
Group-scale strategy for FTSE 100/250 and multinational organisations.
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WCAG 2.2, EAA readiness and inclusive digital design at enterprise scale.
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Accessible, inclusive AI aligned to the EU AI Act and enterprise assurance.
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In-depth guidance on ADHD, neuroinclusive leadership and workforce strategy.
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Keynotes, leadership workshops and strategic advisory for boards, HR leaders, transformation directors and conference organisers across the UK.
