Digital Accessibility, Inclusive Design & Neuroinclusive Digital Experience Consultancy
A strategic consultancy for FTSE 100, FTSE 250, multinational and national public sector organisations that want their digital estate to be measurably accessible, inclusive and high-performing for every user — including disabled and neurodivergent audiences. Standards-anchored to WCAG 2.2 AA, EN 301 549, the European Accessibility Act and the UK Public Sector Bodies Accessibility Regulations. Not a web design agency.
Most organisations treat digital accessibility as a legal baseline and inclusive design as a nice-to-have. This practice treats both as strategic disciplines that determine whether millions of disabled and neurodivergent customers, citizens and colleagues can actually use the digital services the organisation ships. Engagements sit at board, ExCo and CIO level — designed for organisations where accessibility is a governance, regulatory, brand and commercial-performance issue at the same time.
Eight interlocking service pillars covering strategy, governance, audit, design system, neuroinclusive digital experience, research, capability and third-party assurance.
Enterprise-wide accessibility strategy anchored to WCAG 2.2 AA, EN 301 549, the European Accessibility Act (EAA) and, for public bodies, PSBAR — with a board-ready operating model, accountable roles, RACI, standards, tolerances and reporting rhythm. Designed to sit inside existing digital, product, procurement and risk governance rather than alongside it.
Independent WCAG 2.2 AA audits across websites, transactional journeys, mobile applications, design systems, intranets, extranets and third-party platforms — combining automated tooling, expert manual review and assistive-technology testing. Outputs include a prioritised remediation roadmap, evidence pack, VPAT / Accessibility Conformance Report and a defensible public accessibility statement.
Embedding inclusive design and accessibility into product, design and engineering practice: component-level accessibility patterns, tokens, motion, focus, colour-contrast and keyboard behaviours built into the design system so accessibility ships by default, not by exception.
The category most organisations still miss. Digital experience design for ADHD, dyslexia, autism, dyspraxia and dyscalculia — cognitive load, reading experience, plain language, sensory tolerance, predictable interaction patterns, error recovery, task completion and stress-tested transactional journeys. This is where the practice's neurodiversity credibility becomes a genuine differentiator.
Structured research with disabled and neurodivergent users — screen reader, magnification, voice control, switch access, keyboard-only, and neurodivergent task-completion testing — feeding directly into product, design and content decisions.
Role-based capability programmes for product managers, designers, engineers, QA, content designers, procurement and legal teams. Executive briefings for CIOs, CDOs, CTOs and CPOs. Turning accessibility from a compliance task the delivery team resents into a capability the organisation is genuinely proud of.
Structured readiness programmes for the European Accessibility Act, the UK Public Sector Bodies Accessibility Regulations and evolving WCAG 2.2 / 3.0 expectations — including product-scope mapping, evidence, statements, complaints handling and enforcement risk framing for the board.
Accessibility clauses, evaluation criteria, VPAT interrogation, contract obligations and supplier assurance for the SaaS, CRM, HCM, LMS, e-commerce and analytics platforms that most large organisations depend on but do not build.
Advisory shaped for the seats that own digital, product, brand, risk and customer experience at enterprise scale.
Digital accessibility as an operating and enterprise-risk discipline — not a delivery-team problem.
Inclusive product and digital experience as a growth, conversion and retention lever.
Design-system, engineering and QA integration so accessibility ships by default.
Brand-safe, standards-compliant campaign, web and content experience across every audience.
Digital journeys that convert and retain disabled and neurodivergent customers — often the largest under-served segment.
EAA, PSBAR, Equality Act 2010 and enforcement-risk readiness with a defensible evidence base.
Inclusive design embedded into product discovery, design ops and delivery — not retro-fitted at UAT.
Enterprise-scale delivery across regulated and complex sectors where digital accessibility is a governance, brand and commercial-performance issue.
Digital accessibility and inclusive digital experience are frequently sponsored alongside enterprise neurodiversity work — the workforce practice makes leaders and managers neuroinclusive, and this practice makes the digital estate they ship neuroinclusive too. Joint sponsorship is common at CEO, CIO and CHRO level.
Step 1
A confidential conversation with the sponsor to understand the digital estate, regulatory exposure, transformation context and the outcome the board expects to see.
Step 2
A focused diagnostic across strategy, governance, standards conformance, design system, neuroinclusive experience and third-party estate — producing a prioritised board-ready roadmap.
Step 3
A multi-quarter programme of governance, capability, design-system uplift and independent conformance assurance — with reporting rhythms designed for board, ExCo and regulator audiences.
No. This is a strategic enterprise consultancy for digital accessibility, inclusive digital design and neuroinclusive digital experience. We advise, audit, govern, uplift design systems and build capability inside your product, design, engineering, marketing, procurement and legal functions. We do not compete with your delivery agencies or in-house build teams — we make their work materially more accessible and inclusive.
Digital accessibility is anchored to WCAG 2.2 AA and adjacent standards — a defensible technical and legal baseline. Neuroinclusive digital experience goes further: designing cognitive load, reading experience, sensory tolerance, task complexity, error recovery and predictable interaction patterns for ADHD, dyslexia, autism, dyspraxia and dyscalculia. WCAG conformance is necessary but not sufficient for neurodivergent audiences — this practice does both, and treats them as one operating discipline.
WCAG 2.2 AA as the baseline, EN 301 549 for European public procurement, the European Accessibility Act (EAA), the UK Public Sector Bodies Accessibility Regulations (PSBAR), the Equality Act 2010 and, where relevant, the ADA and evolving WCAG 3.0 expectations.
CIO, CDO, CTO, CMO, Chief Customer Officer, Chief Product Officer, General Counsel or Chief Risk Officer — often jointly with the CHRO or Chief Transformation Officer when accessibility is being embedded into broader digital or workforce transformation.
Yes. Independent WCAG 2.2 AA audits combine automated tooling, expert manual review and assistive-technology testing — including screen reader, magnification, voice control, switch access and keyboard-only testing — and produce a prioritised remediation roadmap, evidence pack, VPAT / Accessibility Conformance Report and a defensible public accessibility statement. Remediation itself is executed by your delivery teams or partners, with our specialist guidance.
The enterprise neurodiversity consultancy focuses on the workforce — strategy, leadership capability, culture and organisation-wide programmes. This practice focuses on the digital estate — the products, services and content the organisation ships to customers, citizens and colleagues. Both are underpinned by the same dual-discipline positioning and can be sponsored jointly at board level.
Recognised UK and international standards, regulators and professional bodies referenced across this practice.
The Web Content Accessibility Guidelines that define accessible digital experience internationally.
EU directive setting accessibility requirements for products and services from June 2025.
The statutory framework for reasonable adjustments and disability discrimination in UK employment.
Equality and Human Rights Commission guidance for UK employers under the Equality Act 2010.
Cross-referenced pillars across the practice — designed to help senior teams navigate the full scope of Wayne Kelly’s enterprise neurodiversity, digital accessibility and AI work.
Group-scale strategy for FTSE 100/250 and multinational organisations.
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WCAG 2.2, EAA readiness and inclusive digital design at enterprise scale.
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Accessible, inclusive AI aligned to the EU AI Act and enterprise assurance.
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In-depth guidance on ADHD, neuroinclusive leadership and workforce strategy.
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Keynotes, leadership workshops and strategic advisory for boards, HR leaders, transformation directors and conference organisers across the UK.
